Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
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Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
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Our leadership team has decades of experience as brand operators.
Richard Barry
President & CEO
Yehuda Shmidman
Vice Chairman
Matt Finigan
CFO & Treasurer
Kara Ekert Sabino
Chief Human Resources Officer
Read new articles and press below. For fact sheet and interview requests, contact us.
27 Nov 2022
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08 Oct 2022
Target’s toy inventory, digital capabilities and fulfillment options will service new Toys“R”Us store and online experiences MINNEAPOLIS, MN and PARSIPPANY, NJ –Oct. 8, 2022 – Target...
19 Sep 2022
PARSIPPANY, N.J. and SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ — Tru Kids BrandsTM (“Tru Kids”), the proud parent of the Toys”R”Us® brand, and Candytopia, the candy-coated experiential adventure that has delighted crowds nationwide, announced today...
18 Jul 2022
Tru Kids partnering with b8ta to bring reimagined Toys“R”Us stores to U.S. kids and families; will apply b8ta’s experiential retail model to create a playful in-store...